2011-12 Marketing Opportunities & Services
There are a variety of ways to partner with Tourism Brantford including:
• Participation in web contests and prize incentives
• Direct sales (publications, online and co-op advertising)
• Partnership opportunities at tradeshows, site visits, sales missions, and Familiarization tours
• Educational workshops, webinars and networking opportunities
• Media alerts, events and tours
• Participate in the “Let’s Meet Up” corporate program and networking, promotion and lead generation
• Learn about new mobile apps, social media efforts, and e-marketing initiatives
• Get qualified leads and assistance in increasing motor coach business
Benefits include the following free opportunities with Tourism Brantford:
• FREE basic organization listing on www.discoverbrantford.com
• FREE event listing on www.discoverbrantford.com
• FREE brochure distribution at Brantford Visitor & Tourism Centre
• FREE consultations with any of the division’s knowledgeable staff regarding programs, media relations, travel trade, marketing, partnerships, sales and more
• FREE access to research, tourism statistics and analysis
• FREE opportunities to submit editorial, events and images for consideration into Tourism Brantford programs (web content, social media, publications)
• FREE access to the division’s newsletter: Tourism Talks and On Stream
• FREE - nominate front line staff for customer service recognition through the Stars of the Grand: Brantford program (www.starsofthegrand.com)
• FREE - Participate in the annual Shining Stars Tourism Awards program (www.shiningstarsawards.ca)
The following is a directory of services, co-operative marketing opportunities and sector-specific programs for 2011-12.
TRAVEL TRADE/GROUP
NEW REGIONAL GROUP ITINERARY CATALOGUE
This full colour lure markets your business/organization to tour operators, individual travelers, travel agents, group leaders and media representatives. Participating partners get a listing with a photo; presence in targeted quarterly e-blasts; leads; and inclusion in FAM tours. Participation opportunities still available.
MEETINGS AND CONVENTIONS
TÊTE-À-TÊTE CONVENTION AND TRADESHOW, OTTAWA, ON
Showcase your business to the 300 delegates who attend this annual meeting and convention tradeshow. Reap the benefits of solid lead generation. Cost: shared partner opportunities
MPI, CSAE AND CANSPEP NETWORKING
As an active member of Meeting Professionals International (MPI) - Toronto Chapter, Canadian Society of Association Executives (CSAE) and Canadian Society of Professional Event Planners (CanSPEP), Tourism Brantford is slated to attend six to eight networking sessions over the course of 2011. Cost: varies per event $50 - $90 per person
LET’S MEET UP - MONTHLY E-NEWSLETTER
Tourism Brantford coordinates a monthly e-newsletter as part of its “Let’s Meet Up” corporate marketing program. This communication tool is sent to local meeting planners, companies and industry professionals who assist guests plan things to do while visiting here. This program is available to all partners looking to promote their events and dining specials to the meeting, convention and events market. Cost: FREE
SALES MISSIONS
Tourism Brantford will coordinate two sales missions to associations and meeting planners in Toronto, London and Niagara Falls. Interested partners can travel to each location or pay to have literature distributed. Cost: $ 50.00 for distribution
CORPORATE PLANNER
A total of 1,000 corporate packages will be distributed to meeting planners, executive assistants, sports association planners and companies. Purchase a profile card, which will be distributed at tradeshows and through direct mailings. Cost: $650 per profile card
BID SOLICITATION
Tourism Brantford is actively looking at bid opportunities for meetings and convention business in the city.
LEISURE
GRAND RIVER COUNTRY MARKETING ALLIANCE
Tourism Brantford will continue to participate in the following 2011 Grand River Country Marketing Alliance programs:
• www.grandrivercountry.com
• Grand River Country mobile app – “go live” set for February 2011 Cost: FREE
• Journey the Grand brochure - 55,000 distributed at key locations Cost: $395 - $1,500
RIDE THE COUNTIES
Focus on the continual development of promoting motorcycling touring in the area
• www.ridethecounties.ca
• Brantford & Area Motorcycle Touring Brochure - 5,000 distributed at key tradeshows and events
• Brantford’s Ride Show ‘n’ Shine - attraction stop opportunity - September 2011
DISCOVERBRANTFORD.COM - TOURISM BRANTFORD’S OFFICIAL WEBSITE
Launched in time for the 2010 May 24th long weekend, this redeveloped website features a variety of directories where local businesses and organizations can list their contact information FREE. Event planners can register events FREE. Contact Tourism Brantford for details.
• Sweet Deals Promotions: the Sweet Deals page on www.discoverbrantford.com continues to be one of the most viewed sections of the new website. If you have specials, incentives, or packages that you would like to promote, let us know so we can get the word out there! Cost: FREE
• Banner Ad or Feature Box: opportunities for banner ad placements on the home page of www.discoverbrantford.com or main sections. Cost: $200/two months
SPECIAL EVENTS VAN PROGRAM
Tourism Brantford’s “travelling billboard” is a very popular program. Showcase your product or attraction to over a million visitors a year at key festivals, events and tournaments in the region. Cost: $595 per year.
ARTS & CULTURE
ON STREAM NEWSLETTER
Printed three times per year; cultural organizations and individual artists are invited to participate. Cost: FREE to submit information. Sponsorship and insertion opportunities available for $175
CULTURE QUEST
Up to 5,000 rack cards are distributed throughout the community promoting museums and
galleries in Brantford and area. Cost: Sponsorship available.
SPORT TOURISM
Tourism Brantford, in partnership with the City of Brantford’s Parks and Recreation Department and the Tournament Capital of Ontario, has developed a sport tourism bid and hosting policy for the municipality. The creation of a protocol is expected to be completed in 2011. Tourism Brantford is actively developing a sport tourism marketing program and looking at bid opportunities for Brantford and area to host potential tournaments, sport event activities and meetings.
BUSINESS RETENTION + EXPANSION (BR+E)
STARS OF THE GRAND: BRANTFORD
This program recognizes exceptional customer service. Local tourism and hospitality businesses that have front-line staff who provide customer service are eligible to participate.
Visit www.starsofthegrandbrantford.ca for more information. Cost: FREE
SHINING STARS TOURISM AWARDS PROGRAM
Tourism Brantford coordinates this annual recognition of excellence in the tourism industry in the area.
The 2011 awards program will be launched in the summer with the awards presentations to be held in October. Go to www.shiningstarsawards.ca for more information. Self-nominations are accepted.
BRANTFORD, BRANT, SIX NATIONS AND NEW CREDIT WORKSHOP SERIES 2011
In partnership with our local area tourism partners and the Brantford•Brant Business Resource Enterprise Centre, Tourism Brantford will be offering a variety of workshops in 2011, providing the opportunity to share information, build knowledge, network and build connections within the community.
Workshop topics include: Tweetstock IV; Accessibility Standards for Customer Services: Helping You Comply and Achieve Accessible Service Excellence; Tourism Awareness Week (June 6 to 10) - Customer Service Workshops; and Small Business Week (October 17 to 21) - Marketing 101. The Brantford Cultural Network and the Brant Haldimand Norfolk Funders’ Network will also host a range of workshops throughout 2011. For more information and to register, go to www.discoverbrantford.com/partners.
TRAVEL WRITER/MEDIA & COMMUNICATIONS
STORY SHORTS, MEDIA TOURS AND WEBSITE
Tourism Brantford provides email updates to qualified media leads and inquiries on a regular basis. Don’t delay; send in your story ideas for consideration! Cost: FREE
TRAVEL MEDIA ASSOCIATION OF CANADA (TMAC) ANNUAL MARKETPLACE AND MONTHLY NETWORKING
Tourism Brantford selects stories each year to be pitched to media writers from across Canada at the TMAC annual marketplace and monthly networking sessions. Call today - let Tourism Brantford help get your product ready for this market.
TOURISM TALKS NEWSLETTER
This tourism industry newsletter is produced three times per year. Community businesses,
organizations and groups are encouraged to submit news and information. Cost: FREE to submit information. Sponsorship and insertion opportunities available $175